WhatConverts MCP by usefulapi
Read WhatConverts leads, calls, forms, accounts and profiles; add leads and update lead value.
Connect it
Settings → Connectors → Add custom connector
URL: https://whatconverts.usefulapi.io/mcpSettings → Apps & Connectors → Advanced → Developer mode
Create connector with URL: https://whatconverts.usefulapi.io/mcp{
"mcpServers": {
"whatconverts": {
"url": "https://whatconverts.usefulapi.io/mcp"
}
}
}claude mcp add --transport http whatconverts https://whatconverts.usefulapi.io/mcp{
"servers": {
"whatconverts": {
"type": "http",
"url": "https://whatconverts.usefulapi.io/mcp"
}
}
}15 tools, verified live
whatconverts_list_leadsread-onlyList tracked leads (phone calls, web forms, chats, texts, emails, events, transactions) with source/medium/campaign/keyword attribution, contact details, quote and sales values, call duration and transcripts. start_date is REQUIRED because WhatConverts otherwise returns only today's leads; a range is at most 400 days. A Profile key sees its own profile; an Agency key can narrow by account_id/profi
whatconverts_get_leadread-onlyOne lead by id with every field: type, status, attribution (source, medium, campaign, keyword, landing page), contact details, location, device, quote/sales value, call details, transcripts, form/message content, and custom fields. GET /leads/{lead_id}.
whatconverts_get_call_recording_inforead-onlyRecording and voicemail facts for a phone-call lead: the recording and voicemail links, call duration, answer status, tracking/caller numbers and the call/voicemail transcripts. Returns links and text only, never audio. Taken from GET /leads/{lead_id} (the audio endpoint GET /recording returns raw MP3 and is not used).
whatconverts_update_leadcan modifyWRITE: update a lead's sales data in WhatConverts: quotable state, quote value, sales value, the URL where the lead occurred, and/or custom/additional field values. Only the fields you pass change; it overwrites the previous values of those fields. Sends no notifications. At least one field is required. POST /leads/{lead_id}.
whatconverts_create_leadWRITE: add a lead to WhatConverts, for example an offline phone call, a form submission from another system or a sale you want attributed. It appears in reports and counts toward lead totals; send_notification is always off, so no emails go out. Not idempotent: calling twice creates two leads. A Profile key adds to its own profile; an Agency key must pass profile_id. POST /leads.
whatconverts_list_accountsread-onlyAgency key only: list the accounts (clients) of the agency with their profiles (id, name, date created). Use the ids to filter leads. start_date/end_date filter by creation date (WhatConverts defaults start_date to today, so pass an early start_date to see all). GET /accounts.
whatconverts_get_accountread-onlyAgency key only: one account by id with its profiles. GET /accounts/{account_id}.
whatconverts_list_profilesread-onlyAgency key only: list the profiles (websites/campaign sets) of one account. start_date/end_date filter by creation date (WhatConverts defaults start_date to today, so pass an early start_date to see all). GET /accounts/{account_id}/profiles.
whatconverts_get_profileread-onlyAgency key only: one profile by id (name, date created). GET /accounts/{account_id}/profiles/{profile_id}.
whatconverts_list_usersread-onlyAgency key only: list WhatConverts users (email, role, whether activation is pending) of the master account or of client accounts. start_date/end_date filter by creation date (WhatConverts defaults start_date to today, so pass an early start_date to see all). GET /users.
whatconverts_get_userread-onlyAgency key only: one user by id with role, notification settings and (for account users) the accounts they can access. GET /users/{user_id}.
whatconverts_list_rolesread-onlyAgency key only: list user roles (id, name, master-account or account type). GET /roles.
whatconverts_get_roleread-onlyAgency key only: one role with its permission levels (none/view/edit) per area. GET /roles/{role_id}.
whatconverts_list_phone_numbersread-onlyList the call-tracking numbers: tracking and destination number, call flow, trigger (source/medium), call recording and messaging flags, last used. A Profile key lists its own profile; an Agency key may filter by account_id/profile_id. GET /tracking/numbers.
whatconverts_list_web_formsread-onlyList the web forms WhatConverts tracks (id, name, how the form and its submit are matched on the page). A Profile key lists its own profile; an Agency key may filter by account_id/profile_id. GET /tracking/forms.
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