Google Ads

List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `customer_id` on other tools, and `account` to pick the MCC connection when multiple are present. Bulk

Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope. Bulk support: accepts customer_ids for batched execution.

Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope). Bulk support: accepts customer_ids for batched execution.

List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded. Bulk support: accepts customer_ids for batched execution.

Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary. Bulk support: accepts customer_ids for batched execution.

ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary. Bulk support: accepts customer_ids for batched execution.

List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI. Bulk support: accepts customer_ids for batched execution.

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword

Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day. Bulk support: accepts customer_ids for batched execution.

Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per cu

Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.

Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally). Bulk support: accepts campaign_ids, customer_ids for batched execution.

Pause, enable or remove ad groups. REMOVED is irreversible.

Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}). Bulk support: accepts customer_ids for batched execution.

Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id). Bulk support: accepts customer_ids for batched execution.

Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50). Bulk support: accepts customer_ids for batched execution.

Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day). Bulk support: accepts customer_ids for batched execution.

Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be creat

Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC. Bulk support: accepts campaign_ids, customer_ids for batched execution.

Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD. Bulk support: accepts ad_group_ids, customer_ids for batched execution.

Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id). Bulk support: accepts target_ids, customer_ids for batched execution.

Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED. Bulk support: accepts ad_group_ids, customer_ids for batched execution.

List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones. Bulk support: accepts customer_ids for batched execution.

Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA). link_text <= 25 chars; if you set descriptions you must set BOTH (each <= 35 chars). Google needs

Detach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching. Bulk support: accepts customer_ids for batched execution.

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Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.

Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.

The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that

MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.